Media writing · AS 91497
Write a media text to meet the requirements of a brief
Write a media text to meet the requirements of a brief
You need to write a media text (like a feature article, script, review, or media release) that meets all the specific requirements given in a brief. The brief tells you who your audience is, what format to use, and what the text should achieve. You must use the right techniques and conventions for that type of media to make sure your text works effectively.
You write a media text that meets the brief requirements by applying media conventions consistently and appropriately to the format and audience.
You write a convincing media text by deliberately choosing and applying media conventions in ways that clearly engage your target audience.
You write a compelling media text by selecting and applying conventions so effectively that the text commands attention and has a strong impact on your audience.
Standards typically taken alongside or after this one. Same subject, grouped by level.