Demonstrate understanding of the relationship between a media product and its audience
This standard asks you to pick a specific media product (like a TV show, film, or magazine) and write an essay explaining how and why it's designed to appeal to a particular audience. You need to show you understand who the intended audience is, how the creators target them, and what factors influence this relationship—like money, culture, technology, or what the audience wants.
You describe the relationship between a specific media product and its audience with supporting evidence, identifying who the audience is and how the product appeals to them.
You explain *why and how* the relationship works by confidently using evidence, statistics, and media theory to show the connections between the product's design, its targeting strategies, and its audience.
You examine the wider consequences and implications of this relationship, discuss how it changes over time (including technology and algorithms), integrate theory fluently, and argue a clear stance on the exam statement throughout.
Standards typically taken alongside or after this one. Same subject, grouped by level.