Question 1

What is NCEA AS 91252 about?

Accepted Answer

In this internal assessment, you plan and design a media product — like a short film, music video, magazine page, or website — before actually making it. You show your thinking process: what your product will be, who it's for, how you'll make it, and what could go wrong along the way. You don't build the final product here; this is all about the planning stage.

Question 2

What do students need to do for AS 91252?

Accepted Answer

1. Come up with a concept — a creative idea that explains what your media product is, who it's for, and what message or effect you want it to have. 2. Write a treatment — a detailed description of how you'll bring your concept to life, including things like genre, tone, characters, and the specific media techniques you'll use (e.g. camera angles, layout, sound effects). 3. Create a full production plan — including scripts, storyboards, page dummies or clocks, a timeline with key dates, permissions you need, cast or talent, equipment, and resources. 4. Think about practicalities — what could get in the way (weather, costs, equipment, location, people) and how those things might affect your production. 5. Show evidence that you reflected on your ideas and made changes and improvements along the way.

Question 3

What's the difference between Achieved, Merit, and Excellence for AS 91252?

Accepted Answer

Achieved: You produce a concept, treatment, and plan that covers the basics — your choices fit the brief, you use key features of your chosen medium or genre, you've thought about what could go wrong, you have milestone dates and resources listed, and your product would have some appeal to your target audience. Merit: Your concept, treatment, and plan are more detailed and thorough. You go beyond listing practicalities to actually thinking about how they could affect your production. Your resources are properly allocated to your timeline. You show clear evidence that you reflected on your ideas and refined them. Your product genuinely appeals to your target audience or would have an impact on them. Excellence: Everything hangs together as a coherent, polished whole. Your concept, treatment, and plan are precise and all the pieces connect and reinforce each other. You've not only identified potential obstacles but outlined real strategies to overcome them. You show ongoing, meaningful reflection and reworking throughout the process. Your product would be effective — it would capture and hold your target audience's attention.

Question 4

What mistakes do students typically make in AS 91252?

Accepted Answer

1. Writing a vague or surface-level concept that doesn't clearly explain the purpose, target audience, or intended effect of the product. 2. Producing a treatment that simply lists ideas without explaining how those ideas will actually be realised in the media product. 3. Ignoring practicalities altogether, or just listing them without discussing how they might actually affect the production process. 4. Failing to show any evidence of reflection or reworking — submitting a first draft with no sign that ideas were reconsidered or improved. 5. Not connecting the concept, treatment, and plan together — each section feels separate rather than building toward the same product. 6. Milestone dates and resources are missing, vague, or not actually matched to specific tasks in the plan.

Media design plan · AS 91252

3,479 students sat this in 2024 · 84% passed

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