Analyse how a product meets market needs through innovation in the value chain
You need to pick a real product and trace how it's been improved through innovation at some stage in its journey from maker to customer. Then explain why that innovation helps it sell better and meet what customers actually want. This is about understanding how businesses add value and stay competitive.
You explain the value chain steps for a product, identify an innovation at one stage, and describe how it meets a customer need.
You provide a thorough explanation of how the innovation adds genuine value to the product and strengthens its competitive position.
You evaluate the innovation's wider consequences across the whole value chain and assess whether it helps the product stay competitive for future customer demands.
Standards typically taken alongside or after this one. Same subject, grouped by level.