Demonstrate understanding of basic concepts of digital media
This standard asks you to show you understand the basic building blocks of digital media — the different types of media (like video, audio, graphics), the software tools used to create them, and the choices designers make about things like colour and layout. You need to analyse a real digital media project (like a website, video, or poster) and explain how all these elements work together to communicate a message to an audience, while considering ethical issues like copyright and privacy.
You identify the media types, name the software used, describe the design elements and techniques, explain the communication purpose, and mention relevant ethical considerations.
You explain how the specific design choices and media types actually support the intended message, and discuss why the chosen software and techniques mattered for the quality of the final product.
You discuss why the design characteristics work together to achieve the communication goal, justify why those specific tools and methods were the right choices for this project, and explain why the ethical considerations were genuinely important to how the work was made.
Standards typically taken alongside or after this one. Same subject, grouped by level.